When it comes to survey design in today’s world, it may seem like simple and accessible solutions are all around us. Sure, it isn’t perfect, but the pains are an inevitable part of the process, right? Momentive (Survey Monkey) is an effective tool for simple questionnaires with basic consumer target groups. They partner with CINT, a Norwegian panel provider, to provide access to respondents. But the well-known platform has equally well-known limitations: namely an inability to program complex skip logic, randomizations, personalization, and an inefficient and confusing data download process. Other options are much the same, leading companies to compromise on valuable insights.
Response:AI provides immediate solutions and options you never thought possible. With an international staff available in the chat box at virtually all hours, you are never on your own when programming your own survey. And if you’d prefer not to get your hands dirty, we can program your script or even draft a script for you. The options are always flexible and customized for your needs.
So, what are the primary advantages of the Response:AI platform?
- We offer greater programming functionality on our survey platform that allows sophisticated loops, filtered lists, embedded videos or brand logos, and other elements that improve the user experience and researcher design ability in the survey. With our expert programmers, if you can dream it, we can do it. We can work with you to build custom question formats which you can reuse again and again.
- Our respondent data quality control ensures that the bots and cheaters known to inhabit panels will be flagged and excluded from your data. We employ bot / survey fraud detection technology and post collection review to remove suspicious data and ensure high quality responses from real human beings.
- We use sample quota balancing to match respondent demographics to the geography of your target group. Momentive will give you the number of respondents you request, but their sample will not necessarily reflect the market. Panel respondents tend to skew young, female, and college educated. We go the extra mile to make sure your sample is as diverse as your target audience.
- The icing on the cake? Full report preparation, including designed PowerPoint slides (skinned to match your brand if desired), and data interpretation that spells out key insights for you so you can spend less time making sense and more time making dollars. With Momentive, all you get is tabulated numbers.
So, if SurveyMonkey is keeping you from seeing the jungle through the trees, why not evolve and let our robot/human dream team illuminate your potential.
Want to learn more? Click here to schedule a demo today.