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Price Sensitivity & Optimization

Determine price elasticity in your market and optimize your prices in order to maximize your revenue or profit.


The Price (Needs to Be) Right

With our research, we simulate the consequences of price changes of single products, multiple products in parallel, or in more advanced cases, divergent price changes of various products. You may be able to increase in profits in some markets, or price out the competition in others. We can show you how your market will respond to even the most-subtle of changes.

What we measure

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Price Sensitivity

Find your optimal price range, what your market will accept, and how people view your competition’s pricing structure.

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Price Perception

It’s more than just what’s on the price tag. We evaluate your pricing structure, price position, and how consumers view your product in terms of value.

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Price Acceptability

We use the Gabor–Granger method to determine the ceiling for pricing in your market, and the floor. From this, you can determine the largest potential market at any given price point.

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Product Concept

We look at consumer purchase and usage intention at predefined price points. Your concept matters, but you need to understand how you can price it when you go to market.

Get in touch to get started Get in touch to get started

Get a price estimate

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Set up your survey on Monday, get results on Friday - starting at just $2700

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Our experts check everything, we collect responses, and our in-house AI platform runs an initial analysis

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Our experts provide a final analysis, you get your results and start building a stronger brand

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Head of Consumer Marketing, Google CEE

"RESPONSE:AI provides us with quick, professional, in-depth, market research and analysis. We have demanding marketing and business goals at Google. RESPONSE:AI allows us to pinpoint where we are currently with our consumers and on what trajectory. We use this insight to define our strategy and make ongoing adjustments to it, in order to take us towards these goals. I use RESPONSE:AI to conduct the rapid research and analysis I need to understand and improve my target areas: market segmentation, go-to-market strategy, product development, and commercial performance."

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Marketing Manager, Mastercard

"We started our collaboration with RESPONSE:AI about six months ago. So far, they have provided us nothing but effective, quick, thorough, and in-depth research and market analysis. We use RESPONSE:AI for quick online research to get insights that shape our thinking about our upcoming campaigns and their respective audiences. Together with their professional and proactive attitude, I can fully recommend RESPONSE:AI for any type of market research or analysis."

Our Clients

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Your Price Tag Matters

In one report, you’ll know what will happen to your bottom line with an increase or decrease in prices. You’ll get insights into pricing bundles, how to price different products, price perception for both your brand and the competition, and more.

You’ll get your price right when you go to market and get ahead of your competition. Your bottom line will thank you.


Want to know more? Let our experts answer any questions you might have.


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