Brand equity & image analysis


Complete Brand Analysis

What does your brand stand for? How do consumers view your competitors? What steps can you take to improve customer loyalty, affinity, and relevance? There are concrete answers to these questions, and we know how to find them.

What we measure

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Path to Loyalty

Look at the size and shape of your target group in relation to each analyzed brand and measure how well they perform in terms of winning loyalty.

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Brand Awareness & Familiarity

Track how well consumers know your brand when prompted. This looks at usage, familiarity, and overall awareness against your competitors.

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Composite Benefits Index (CBI)

Measure your brand's score on image attributes and motivation drivers. Understand not only how people come to use and view your brand, but also what differentiates you from the competition.

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Brand Image & Personality

Track how customers feel about your brand - from reliability and innovation to trustworthiness, confidence, and more. See what emotions your brand elicits and if people are likely to recommend you to others.

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Brand Values

Get a holistic understanding of how consumers perceive your brand, your image and values, and the relationship between them and different segments within your target markets.

Get a price estimate

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Set up your survey on Monday, get results on Friday - starting at just $2700

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Our experts check everything, we collect responses, and our in-house AI platform runs an initial analysis

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Our experts provide a final analysis, you get your results and start building a stronger brand

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Head of Consumer Marketing, Google CEE

"RESPONSE:AI provides us with quick, professional, in-depth, market research and analysis. We have demanding marketing and business goals at Google. RESPONSE:AI allows us to pinpoint where we are currently with our consumers and on what trajectory. We use this insight to define our strategy and make ongoing adjustments to it, in order to take us towards these goals. I use RESPONSE:AI to conduct the rapid research and analysis I need to understand and improve my target areas: market segmentation, go-to-market strategy, product development, and commercial performance."

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Marketing Manager, Mastercard

"We started our collaboration with RESPONSE:AI about six months ago. So far, they have provided us nothing but effective, quick, thorough, and in-depth research and market analysis. We use RESPONSE:AI for quick online research to get insights that shape our thinking about our upcoming campaigns and their respective audiences. Together with their professional and proactive attitude, I can fully recommend RESPONSE:AI for any type of market research or analysis."

Our Clients

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Build a Brand That Lasts

For marketers and brand managers, a complete view of what your market thinks about your brand — beyond simply liking it or not — is absolutely crucial. That's what you'll get with us.


Want to know more? Let our experts answer any questions you might have.


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