Brand equity & image analysis

WATCH OUR WEBINAR FOR MORE
intro

Complete Brand Analysis

What does your brand stand for? How do consumers view your competitors? What steps can you take to improve customer loyalty, affinity, and relevance? There are concrete answers to these questions, and we know how to find them.

What we measure

What We Measure Image 1

Path to Loyalty

Look at the size and shape of your target group in relation to each analyzed brand and measure how well they perform in terms of winning loyalty.

What We Measure Image 2

Brand Awareness & Familiarity

Track how well consumers know your brand when prompted. This looks at usage, familiarity, and overall awareness against your competitors.

What We Measure Image 3

Composite Benefits Index (CBI)

Measure your brand's score on image attributes and motivation drivers. Understand not only how people come to use and view your brand, but also what differentiates you from the competition.

What We Measure Image 4

Brand Image & Personality

Track how customers feel about your brand - from reliability and innovation to trustworthiness, confidence, and more. See what emotions your brand elicits and if people are likely to recommend you to others. Track how customers feel about your brand - from reliability and innovation to trustworthiness, confidence, and more. See what emotions your brand elicits and if people are likely to recommend you to others.

What We Measure Image 5

Brand Values

Get a holistic understanding of how consumers perceive your brand, your image and values, and the relationship between them and different segments within your target markets.

Get a price estimate

Estimated time:
8 DAYS
Estimated price*:
$1,375

HOW WE DO IT

Item Image 1

Set up your survey on Monday, get results on Friday - starting at just $1200

Item Image 2

Our experts check everything, we collect responses, and our in-house AI platform runs an initial analysis

Item Image 3

Our experts provide a final analysis, you get your results and start building a stronger brand

Item Image 1
PETR SMID
Head of Consumer Marketing, Google CEE

"RESPONSE:AI provides us with quick, professional, in-depth, market research and analysis. We have demanding marketing and business goals at Google. RESPONSE:AI allows us to pinpoint where we are currently with our consumers and on what trajectory. We use this insight to define our strategy and make ongoing adjustments to it, in order to take us towards these goals. I use RESPONSE:AI to conduct the rapid research and analysis I need to understand and improve my target areas: market segmentation, go-to-market strategy, product development, and commercial performance."

Item Image 2
TOMAS DOLEZAL
Marketing Manager, Mastercard

"We started our collaboration with RESPONSE:AI about six months ago. So far, they have provided us nothing but effective, quick, thorough, and in-depth research and market analysis. We use RESPONSE:AI for quick online research to get insights that shape our thinking about our upcoming campaigns and their respective audiences. Together with their professional and proactive attitude, I can fully recommend RESPONSE:AI for any type of market research or analysis."

Our Clients

Item Image Normal-sized 1
Item Image Normal-sized 2
Item Image Normal-sized 3
Item Image Normal-sized 4
Item Image Normal-sized 5
Item Image Normal-sized 6
Item Image Normal-sized 7

Build a Brand That Lasts

For marketers and brand managers, a complete view of what your market thinks about your brand — beyond simply liking it or not — is absolutely crucial. That's what you'll get with us.

LET'S TALK

Want to know more? Let our experts answer any questions you might have.

Success

We will be in touch shortly

Forget what you think you know about Americans. We’ve created the defining survey of the world’s most influential country - it’s politics, most iconic brands, bedroom habits, everything.

The Real Face Of America
The Real Face Of America

Are you in love with automation, artificial intelligence and their use in market research? Check out the lastest trends with us, get inspired by the most successful market research cases, and find out how not to waste your marketing investment.

GO TO THE BLOG
GO TO THE BLOG