Our world is shrinking, and your research needs are growing. As we develop into an increasingly globalized society, market research requirements expand far outside your company’s native country. Response:AI has you covered. With offices in the US, Prague, and Tokyo, we can meet your survey needs day and night. And since communication is key, we make it easy to reach survey respondents in multiple countries and languages, quickly and cost-effectively.
Almost nothing is more embarrassing than a bad translation. They can negatively impact your data and your credibility. Response:AI has the solution. With a click of a button, you can create a “variant” of a survey in any of 32 languages, from Bulgarian to Thai. This includes both Parisian French and Quebecois, Portuguese suited either Portugal or Brazil, and English that can be “localised” to the UK market. Standard survey questions, including relevant demographics for different countries, are pre-programmed into the platform. Translations of custom questions can be easily dragged and dropped into the various language versions.
Most recently, over the first weekend of March, we were asked by Cygnal (a public affairs polling firm) to launch a survey in the US, UK, EU, and Ukraine on attitudes towards international involvement in the Ukrainian war effort. Covering 16 countries in 10 languages, the survey collected over 3,500 completed interviews. All language versions were programmed in just one day using the Deep-L translation software, and then carefully edited by a native speaker. Our technology enables all versions to run simultaneously, with data collected in a 36-hour period.
You can read more about this survey by clicking here.
But our multilingual capabilities don’t stop there. Multilingual reporting is another key benefit of Response:AI. Our software has the ability to output cross tabulations and full PowerPoint decks in any survey language variant, so you can minimize any bumps in the road to getting your data in the right hands. This is especially helpful with international brands and ad agencies working in a foreign market. In one recent survey for a major American CPG brand, we surveyed consumers in Japan about a new product launch. The survey was conducted in Japanese, and the reports needed to be understandable to both the US brand managers, as well as their Tokyo ad agency. At the push of a button, R:AI output the client deliverables in both languages.
So, don’t get caught up in the Google-translate jungle or suffer through overpriced, poor-quality translations. Let us do the legwork to get you the data you deserve from a company you can count on. Schedule a demo today to find out how we can bring you data without borders.