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Fast, affordable, automated
market research for startups

You've got an idea, a team, and a little seed money. You're looking forward to launch but where will your clients come from? Can you grow at scale? Is there a market?

That's where RESPONSE:AI comes in. Our team has spent decades finding answers to questions like these. Now we've built an affordable, automated market research platform that's ideal for startups. Think of what you could do with knowledge of your market, your competition, and your brand strength right out of the gate.

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Most Startups Fail. Why?

It's a fact – most startups fail. You need to ask yourself:

Does your product or service solve a need?

Are there enough potential customers to sustain and grow the business?

Are you presenting the strongest possible data to investors?

You need to be able to answer these questions confidently, or risk joining the dust bins of startup history. We can provide you with research—in a week and for a fraction of the normal cost—with crucial market insights that can change your business.

Bridge The Gap

Our team of experienced researchers will make sure you see exactly how your product stacks up against the competition. We'll help you find potential markets you have ignored or failed to enter. Your research can show you growth opportunities you may have never known existed. Or, if the market ends up looking saturated or mature, you can pivot without wasting tons of precious time and money.

Land & Expand

Breaking into a market is one thing, sustained growth is quite another. Conduct surveys on pricing and enter the market at a price point that lets you both grow and drive revenue. Growth means spending money, but you may be able to make more of it back than you think. If you have the means to find out, why not use it?

Pitch VCs With Confidence

Cash flow. It's everything. But, too often founders are going to investors with incomplete data and incomplete knowledge of their product's full potential. With our research tools, growing startups can go back for the 2nd or 3rd round of funding with invaluable market insights into early reactions to a new product, growth potential in other markets, pricing, and more - factors that can make all the difference.

Why Choose
RESPONSE:AI?

Order a survey on Monday, get results on Friday – that's how RESPONSE:AI works. How? Automation. You to define your audience segments and survey goals, our team collects and analyzes response data, and you receive a detailed report. Because we've automated nearly the entire process, you get reliable market research from experienced research professionals for a fraction of the traditional cost.

Join others who already work with us

RESPONSE:AI partner Google RESPONSE:AI partner MasterCard RESPONSE:AI partner Home Credit RESPONSE:AI partner Marks & Spenser RESPONSE:AI client VML RESPONSE:AI client FabFitFun RESPONSE:AI partner McCann

What our clients say:

Tomas Dolezal

Marketing manager, Mastercard

"We started our collaboration with RESPONSE:AI about six months ago. So far, they have provided us nothing but effective, quick, thorough, and in-depth research and market analysis. We use RESPONSE:AI for quick online research to get insights that shape our thinking about our upcoming campaigns and their respective audiences. Together with their professional and proactive attitude, I can fully recommend RESPONSE:AI for any type of market research or analysis."

LEARN MORE ABOUT OUR SEVICES

Market size and potential

Determine the size and potential of your market before making substantial investments. Fit your plans to the reality of the market and base your business case on its potential future size.

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Product and service testing

Will your product succeed on the market and meet your sales goals? Test your products and services and improve their performance before launch.

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Ad development and testing

Take a look into the future and find out in advance whether your planned ads and campaigns will be successful. Stop wasting money and start making smarter marketing investments on campaigns and channels that bring results.

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Try RESPONSE:AI and See for Yourself

No need to take our word for it. Head over to our app and check out our range of research products, see our sample questionnaire, and set up a survey and get an immediate quote and delivery estimate. Or better yet, get in touch and we'll set up a survey for you.

Let's talk

Want to know more? Let our experts answer any questions you might have.



Market size and potential

Determine the size and potential of your market before making substantial investments. Fit your plans to the reality of the market and base your business case on its potential future size.

Determine market size and potential, and make qualified decisions on the amount of investment that is warranted and, more importantly, if the market is even worth entering.

The purpose of the analysis is to provide an overview of the market and to answer fundamental business questions like:

Given the costs involved in new product development and new market entry, the intelligence you get from this research should be seen as a form of insurance that mitigates both market uncertainty and business risk. It also helps you avoid a mismatch between your strategy and target market.

We determine current market size (i.e. volume of all realized sales in a given period - usually a year) via a representative survey yielding quantity of consumers and demand together with the market price.

Subsequently, we analyze past and present market trends and the calculate number of potential consumers, broken down by the probability that they actually enter the market in given timeframe.

Based on these inputs, we model several scenarios of future market potential, from the theoretical upper limit of total demand to realistic predictions as to where the market should stand up to several years down the road. This informs our insights about the chances of market growth.

Interested in this kind of insight?

Product and service testing

Will your product succeed on the market and meet your sales goals? Test your products and services and improve their performance before launch.

Test and improve products, services, and their concepts. Peek into the future and see in advance how your yet-to-be-launched products or other innovations will perform on the market and whether you will meet your sales goals.

Testing your products and services provides a prediction of actual future market success of releases and innovations. Hear real consumer reactions to a proposed product or service before market introduction.

This is typically used to measure idea appeal in the early stage of development and provide guidance for how to reshape your concept for optimal market acceptance. Market feedback is used to identify the key benefits and core features - both of which play an integral role in new product development and communications strategy. Intelligence gathered from the research will answer following questions:

We use advanced proprietary techniques backed up by an extensive database of norms and benchmarks to estimate future market success (volumetric prediction of revenues), its attractiveness, accepted market price, possibility of cannibalization, and cross-selling and up-selling opportunities. Our solution also provides a complete set of diagnostics (key benefits, core features, perceived advantages and disadvantages, and suggestions for improvement).

Concepts are tested one-at-a-time if more than one is introduced and the best overall is selected - this is the most likely to achieve your financial goals.

If you are unsure about the most appropriate target group for your new product or service, we suggest testing with a representative sample of the population and use the result to narrow down the best segment of consumers with the highest in-market potential.

Interested in this kind of insight?

Ad development and testing

Take a look into the future and find out in advance whether your planned ads and campaigns will be successful. Stop wasting money and start making smarter marketing investments on campaigns and channels that bring results.

Test and improve your ads and creatives (or POS materials, logos, jingles, and various audiovisual stimuli). This window into the future shows you in advance how effective your new advertisements will be and whether planned campaigns will be successful and cost-efficient.

Your research will answer following questions:

Our approach to ad pre-testing employs specialized proprietary techniques backed up by an extensive database of norms and benchmarks. Beyond modeling overall communication effectiveness, we also focus on each of its levels – receptivity, message clarity, likeability, branding, motivation, and communication. For the best market response, an ad should perform well across all key metrics and benchmarks. In addition, we provide a complete set of diagnostics which are used to fine-tune the final copy – including likes and dislikes, suggestions for improvement, and/or analysis of individual ad elements on which you want to focus.

Versions of copy are tested one-at-a-time if more than one is presented and the best overall is selected based on a combination of direct comparison and performance on individual metrics of ad effectiveness.

Interested in this kind of insight?