Uncategorized

What is it? Why do it? How does it impact your bottom line? Brand Equity is the value — attributed by a consumer or potential consumer — of your product or service. Higher brand equity translates into consumer goodwill and their propensity to buy your particular brand of product or service. Its measurement, complemented by a traditional financial performance […]

When done right, Consumer and Market Analysis can tell you a lot about…almost everything. Let’s talk Consumer and Market Analysis. Specifically, the various issues it addresses and some of the tools available to get it right. First, we need to split the two. The central aim of Consumer Analysis is to illuminate — and ultimately lead to an understanding […]

Market research methods to help you get your startup funded, save your time and save your investors’ money. I’ve been a market research consultant for over 20 years, and I’m a co-founder here at RESPONSE:AI. I want to offer some tips on the various methods — some free and some more expensive — you can use to improve your […]

Market research veteran, Dr. Fred Barber, appointed MD of North America. Here at RESPONSE:AI, we provide AI-powered market research — now available to US clients. We’ve been successfully operating in the European market since early 2017, and so far boast a 100% customer satisfaction for clients such as Google, Mastercard, Raiffeisen Bank, Marks & Spencer, and more. Our value […]

Read Dr. Frederick Barber in MarTechSeries on how a little market research can go a long ways for startups. You’ve no doubt been reading the trend pieces about what’s big, what’s old, and what’s coming for the year ahead, so here’s a number: 81% of enterprise businesses use customer analysis to better understand their consumers. […]

Focus on what’s important, leave the rest to the machines. Automation has been changing major industries for decades (centuries, if you want to get technical). There are countless examples of this in practice – just think of the automotive industry where robots now do the work of dozens (or more) of assembly line workers. Market […]

Leading market research firm set to disrupt industry, focus on cutting labor, human analysis, and prices for greater efficiencies and accuracy (Dallas, Texas– June 7, 2018) Response:Now, a market research technology firm, today announced it has rebranded as response:AI. As automation and AI technology continue to change the entire market research process for the better, […]

Mike Stevens at Insight Platforms has just published his 15 Predictions for Insights in 2020. He starts off with the challenge of squeezed budgets and the need to move research in-house to more automated tools, saving cost and time vs. traditional research firms. The response:AI platform provides an ideal technology to enable #digitaltransformation of the #insights function. We help #marketresearch teams to launch automated […]

A new market research benchmark for advertising appropriately during, and after, the Covid-19 crisis. The image above is satirical, but it reflects the knee-jerk reaction that some brands appear to be taking as they reposition their message in response to the coronavirus pandemic. In the current environment, advertising needs to do two things simultaneously: position […]

Back in April, I wrote an overview article detailing 15 modern market research methods that are prominent today. I stand by what I said then, that there is no one right tool, application, or process for every research experience and so to build the best research experience, we need to take a combination of tools and […]