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Measure Brand Equity the Right Way
What does your brand stand for? How do consumers view your competitors? What steps can you take to improve customer loyalty, affinity, and relevance?
There are concrete answers to these questions, and we know how to find them.
Look at the size and shape of your target group in relation to each analyzed brand and measure how well they perform in terms of winning loyalty.
Track how well consumers know your brand when prompted. This looks at usage, familiarity, and overall awareness against your competitors.
Measure your brand's score on image attributes and motivation drivers. Understand not only how people come to use and view your brand, but also what differentiates you from the competition.
Track how customers feel about your brand - from reliability and innovation to trustworthiness, confidence, and more. See what emotions your brand elicits and if people are likely to recommend you to others.
Get a holistic understanding of how consumers perceive your brand, your image and values, and the relationship between them and different segments within your target markets.
"RESPONSE:AI provides us with quick, professional, in-depth, market research and analysis. We have demanding marketing and business goals at Google. RESPONSE:AI allows us to pinpoint where we are currently with our consumers and on what trajectory. We use this insight to define our strategy and make ongoing adjustments to it, in order to take us towards these goals. I use RESPONSE:AI to conduct the rapid research and analysis I need to understand and improve my target areas: market segmentation, go-to-market strategy, product development, and commercial performance."
"Our collaboration with RESPONSE:AI was very beneficial to our business. We appreciate the RESPONSE:AI team's professional approach and we are really pleased with the final research report. We had questions, and we received answers that were clear and comprehensible. We're looking forward to further cooperation."
Brand equity has a direct effect on your bottom line - it’s a fact. With Brand Equity and Image Analysis research from RESPONSE:AI, you’ll be on the path to building a brand that lasts - and you can do it without breaking the bank