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response:AI Brings AI and Automation to Market Research

Fred Barber

Leading market research firm set to disrupt industry, focus on cutting labor, human analysis, and prices for greater efficiencies and accuracy

(Dallas, Texas-- June 7, 2018) Response:Now, a market research technology firm, today announced it has rebranded as response:AI. As automation and AI technology continue to change the entire market research process for the better, response:AI is leveraging its leading market research technology to be at the forefront of this transformation.

“Automation provides clear competitive advantages for both consumers and producers of market research,” says Dr. Frederick Barber, CEO of response:AI. “Studies can now be conducted quickly and far less-expensively than those using traditional methodologies, and response:AI is perfectly-positioned to bring this new wave of technology to market.” 

response:AI provides its technology platform to large brands with internal market research skills and capacity, and to other market research agencies and professionals to deliver more efficient and accurate results. More than just a tech platform, response:AI also provides full service market research projects directly to clients.

Global firms like MasterCard, Google, VML, and McCann have already utilized response:AI’s innovative methods to solve their market research needs, and the results speak for themselves. response:AI’s approach delivered comprehensive, agency-quality results in a fraction of the time and at much lower cost. 

“Our AI-based approach to market research is not just for enterprise clients,” adds Dr. Barber. “Because we’re able to cut 80-90% of the data gathering and analysis process, response:AI makes it possible for firms of all shapes and sizes to utilize the full range of benefits market research brings quickly, accurately and with great cost efficiencies.” 

On June 12, Dr. Barber will be presenting at the Insight Information Exchange (IIeX) conference in Atlanta, GA, on the use of technology-enabled market research by startups and technology incubators. The session will focus on how automation and AI technology can help startups (and the firms who fund them) that do not have in-house market research capabilities to conduct high-quality research studies. That means better products, better marketing, and better decision-making processes. 

For the full IleX Atlanta agenda, check out their website

About response:AI

With offices and team in Dallas, New York, and Prague, response:AI provides AI-powered market research for organizations of all sizes. For more on exactly what we do and how we do it, visit https://response-ai.com/.

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