Commitment, preference, relevance, familiarity, awareness, likelihood to purchase, brand values — all of these data points (and more) go into how we measure brand strength. For marketers and brand managers, having a complete view of what your market thinks about your brand — beyond simply liking it or not — is absolutely crucial. Extensive knowledge about how consumers see your brand versus the competition can be the deciding factor in success or failure
In this episode, RESPONSE:AI CEO Rene Henc describes the importance of maintaining a strong brand, how it affects your company’s bottom line, and how we can help you measure your brand’s strength, equity, likeability, and much much more.
To learn more about our Brand Analysis research packages, check this out.
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