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In this episode, RESPONSE:AI CEO Rene Henc and I discusses how and why to test your marketing and advertising assets — everything from concept to messaging to final product. There are countless great reasons to use market research in your marketing and advertising processes, but the most important one is obvious: stop wasting your budget on ads that don’t work.
Rene lays out his recipe for successful ads and how a bit of market research can help you get your campaigns right the first time — on any medium and platform you can think of.
We look at fundamental business questions:
- How does your target audience respond to your ads?
- Does this version of the ad meet the intended creative idea?
- Is your media budget being employed effectively?
To learn more about our Ad Development & Testing research packages, go here.
Watch the full episode here:
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