Header Image

Know Thy Customer, Know Thy Market: Helping Startups Succeed

Fred Barber

Read Dr. Frederick Barber in MarTechSeries on how a little market research can go a long ways for startups.

You’ve no doubt been reading the trend pieces about what’s big, what’s old, and what’s coming for the year ahead, so here’s a number: 81% of enterprise businesses use customer analysis to better understand their consumers.

For startups and smaller businesses without enterprise budgets, such insights can seem out of reach. First, they are not (more on that here). Second, and most importantly, investing in a bit of market research early can pay outsized dividends later.

That’s what I discusses in my latest for MarTechSeries. From the piece:


To present yourself in the best light to both potential investors and your target market, you first need to understand your future ecosystem. This means taking a deep dive into your customers: what they use, wish for, what they appreciate and criticize, issues they may face using existing products, etc. Then go to the competition: what they offer, how they price it, how they communicate, etc. when you have all of this info, defining your new product or service may not be easy, but it does become more focused.



Image 1

More from blog


Want to know more? Let our experts answer any questions you might have.


We will be in touch shortly

Forget what you think you know about Americans. We’ve created the defining survey of the world’s most influential country - it’s politics, most iconic brands, bedroom habits, everything.

The Real Face Of America
The Real Face Of America

Are you in love with automation, artificial intelligence and their use in market research? Check out the lastest trends with us, get inspired by the most successful market research cases, and find out how not to waste your marketing investment.