Author: Stacy Walls

Lies, Damn Lies, and Statistics: Detecting Survey Fraud and Getting Honest Answers

“There are three kinds of lies: lies, damn lies, and statistics.”

While the source of the axiom is widely debated, the sentiment is just as widely accepted. While survey research relies heavily on statistics, our team, both robot and human, can all agree that a graph doesn’t always tell the whole story.

THE DECISION CO. ACQUIRES A STAKE IN RESPONSE:AI

response:AI is pleased to announce that The Decision Co. has acquired a majority stake in our company. response:AI will continue to provide a world-class market research technology solution to marketing research agencies, advertising strategy directors and corporate insights managers, through our DIY platform. Our full-service market research services will be serviced through The Decision Co. The Decision Co. is a survey research […]

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