A new market research benchmark for advertising appropriately during, and after, the Covid-19 crisis. The image above is satirical, but it reflects the knee-jerk reaction that some brands appear to be taking as they reposition their message in response to the coronavirus pandemic. In the current environment, advertising needs to do two things simultaneously: position […]
20 MARKET RESEARCH TOOLS FOR A COMPREHENSIVE 2020 INSIGHT STRATEGY
Back in April, I wrote an overview article detailing 15 modern market research methods that are prominent today. I stand by what I said then, that there is no one right tool, application, or process for every research experience and so to build the best research experience, we need to take a combination of tools and […]
RESPONSE:AI HELPS HEALTH INSURANCE COMPANY IDENTIFY ITS STRENGTHS & WEAKNESSES
One of the country’s largest health insurance companies wanted to focus management’s attention on the organization’s top strengths and weaknesses. To do that, they needed to measure their comparative user experience and satisfaction rate against those of their competitors. To that end, they partnered with response:AI to survey their own policyholders and those of their […]
RETHINKING RETIREMENT INFOGRAPHIC FROM FIDELITY
The Impact on Retirement Timing Due to COVID-19 We know all too well that the pandemic has drastically changed our current lifestyle. How will it affect our future? While don’t know what the future holds, we do make plans for the future – retirement being one of the things most Americans plan for often well […]
ADVERTISING IN AN ENVIRONMENT OF FEAR, ANXIETY & ANGER (RESPONSE:AI WEBINAR)
We want to thank everyone who expressed interest in, signed up for, and attended our webinar on August 13th. As webinars like this become to new normal, we appreciate your patience and support while we navigate our setup. We are aware that some of those who signed up never received the link to join the […]
HOGO PARTNERS WITH MARKET RESEARCH PLATFORM RESPONSE:AI TO BRING COMPREHENSIVE DIGITAL MARKET RESEARCH TO MACAU, ASIA
Thursday, 16 July 2020 (Macau SAR)HOGO (Hogo Digital Macau Limited) has signed a partnership agreement with Response:AI, an automated and AI-based market research platform with representatives in Europe, the United States, and Japan. The partnership sees HOGO working with the Response:AI team to consult and conduct quantitative market research projects and in-depth analysis for clients […]
DR. FREDERICK BARBER APPOINTED CEO OF MARKET RESEARCH FIRM RESPONSE:AI
Market research veteran takes over to drive RESPONSE:AI’s expansion in the US (Prague, CZ — April 17, 2018) — RESPONSE:AI, a leader in providing AI-driven automated market research, has named Dr. Frederick Barber as its new CEO. After fewer than six months as RESPONSE:AI’s Managing Director of North America, Dr. Barber will take over as […]