Spending on political advertising is forecasted to reach $17 billion this year, up from $6 billion in 2016. With such saturation across the marketplace, it has never been more crucial to ensure your candidate’s message is on point. But creative testing often takes too long and costs too much. This means many campaigns forgo […]
Don’t Get Hung-up on the Hang-ups, Panels Make Better Channels
Back when dinosaurs roamed the earth and landlines were a common fixture in every household, phone surveys comprised the bulk of survey data collection. But with the light-speed evolution of the internet and the standardization of the smart phone, consumers have begun to engage more with products via their personal devices. Caller ID and increasing issues with […]
The Quali Query
Here at response:AI, we specialize in giving you access to the most valuable data to help your company thrive. And while quantitative research makes up the bulk of our business, there’s no reason to just stop there… Quantitative research is a powerful tool in providing clear estimates of the share of our target audience who […]
Response:AI Powers Research on America’s Knowledge of Intellectual Property Rights
Intellectual property is a term many are familiar with, but despite being included in the US Constitution, is not well understood. Legislation, and perhaps more importantly, enforcement always falls behind culture and technology. Intellectual property looks far different in a modern landscape than our founding fathers were capable of imaging. Knockoff designer bags, illegally downloaded […]
STOP MONKEYING AROUND WITH MARKET RESEARCH
When it comes to survey design in today’s world, it may seem like simple and accessible solutions are all around us. Sure, it isn’t perfect, but the pains are an inevitable part of the process, right? Momentive (Survey Monkey) is an effective tool for simple questionnaires with basic consumer target groups. They partner with CINT, […]
READY, SET, RESEARCH, LAUNCH
Before the proverbial launching of a new product or service, it is vital that you understand your market and have some sense of viability. Instincts are all well and good, but when it comes to ensuring your company’s success, there is no substitute for the data. Response:AI has a well-defined system to provide the critical metrics to […]
Politicians as Products: Using MaxDiff to Optimize Political Messaging
This month marks the peak of the midterm election season, with contentious races in many states for control of Congress and state government. With more than $6.4 billion in ad spending already surpassing both the 2018 and 2020 election cycles (according to AdImpact), overall ad spending is estimated to hit $9.7 billion by Election Day […]
Ad Test Shows Definitive Lift with Issue Ad
“Ad Testing allowed us to understand the real impact of our ad with suburban parents. Focusing on key elements of the advertisement, they revealed exactly how far our ad would move the dial.” — Liesl Hickey, Ascent Media The pandemic has transformed the public education system and not for the good. Education unions and politicians placed their […]
Making the Most of Your Human Team and Robot Friends
The robot war is no longer a distant fantasy, but the battle is quieter than we’ve depicted it on screen. With AI changing the landscape of so many industries, we are challenged to find the balance between utilizing automation for productivity, and keeping humans, their skills, and their jobs intact. As a tool to cut […]
Client Success Story: Innovative Medical Solution Proves Market Potential with Response:AI Research
Medical technology is rapidly evolving, and particularly with regard to elective procedures like many plastic surgeries, market research can play a vital role in informing potential patients of new and innovative options. Establishment Labs (NASDAQ:ESTA) came to Response:AI in 2019 looking for data to understand reactions to a new, minimally-invasive breast augmentation procedure. Over the […]